House of Fisher are driven to make positive changes to improve our sustainability and reduce our environmental impact. In January, House of Fisher was awarded the ECOsmart Accreditation by Greengage, which was a reflection of the positive practices we have implemented and our strategy for further improvements. Full details about our commitments can be found on our dedicated sustainability page.
To get a further understanding of how our customers feel about sustainability within accommodation and how we are perceived as a company, we thought why not ask our customers?! So we did!
Yet again, we were able to use ReviewPro for a tailormade survey, asking just a few questions and requesting additional recommendations from previous guests and bookers.
The results of the survey highlighted the importance of sustainability when choosing an accommodation provider as 63.63% of those surveyed scored this question a 5 and 4 (out of 1-5, 5 being highest).
However, when asked if sustainability is a higher priority over either price or location, the results show that this isn’t quite the case (yet!), as only 30.77% answered yes. However, we recognise the need to stay in specific locations for work etc., like the Thames Valley, which would influence this answer.
Pleasingly, we were happy to see that when asked about how House of Fisher ranked against other accommodation providers, our customers scored us 86.36% combined in scores of 5, 4 and 3 (out of 1-5, 5 being highest).
The survey did, unfortunately, highlight that many are not aware of our sustainability efforts and green journey, as many as 79.55% were not aware of this or our commitments prior to completing the survey.
We are, therefore, going to push even harder with our marketing to get our important message across, create greater awareness of how we should all encourage green living and be transparent about our journey.
With immediate effect, we will be providing advice on how guests can take actions to stay more sustainable by adding notices in our apartments and buildings, printed on recycled paper of course, as well as creating more internal dynamic action plans, whilst continuing to update our designated sustainability webpage.
Our survey also generated several excellent ideas on ways that we can improve sustainability inside our apartments, communal areas and within our services. Many of the comments are addressed on our designated webpage and others will be part of our action plan.
We want to say ‘Thank You’ to everyone who completed the survey, your feedback provided crucial information to us. As a ‘Thank You’ to all who participated, we will be planting a number of trees via the Treesisters charity.