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We are incredibly proud to announce that our Managing Director, Trine Oestergaard-Stafford, has been named Industry Contributor of the Year at the ASAP Global Recognition Awards 2025, a prestigious international awards ceremony that celebrates excellence across the serviced accommodation sector.

This global event took place at Convene by Liverpool Street Station in London, UK, on Thursday 27 November 2025, bringing together leading voices, innovators and influencers from across the world of travel, tourism and hospitality.

Trine is a respected and influential voice within the travel and tourism sector, with close to thirty years of experience. She has served as an invited member of the ASAP Advisory Board for the past three years. Her insight is widely sought after, and she is frequently invited to appear on industry podcasts to discuss emerging travel trends and predictions for the future.

The newly created Industry Contributor of the Year award recognises individuals who consistently show up, connect, collaborate and share knowledge to strengthen and unite the sector. It perfectly reflects Trine’s long-standing commitment to industry development and her drive to elevate and advance the serviced apartments community.

Originally from Denmark and fuelled by a lifelong passion for travel, Trine has made the UK her home. Her enthusiasm for leadership and supporting others is evident throughout her career 

The admiration and respect Trine receives from those around her is evident. Colleagues past and present, industry peers, suppliers, partners, clients, collaborators, association members, fellow leaders, sector advocates, and her wider professional network all showed their support. This was clearly demonstrated by the hundreds of engagements, likes and comments that followed the announcement on LinkedIn.

Congratulations to Trine, our leader and inspiration. The #HOFfamily could not be any prouder of you.

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