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As suggested by its name, Kings Road is a road fit for a King! A very important road for modern Reading that has seen significant investment over recent years. This new infrastructure has created a hub of business and real estate that is the gateway to central Reading, a prosperous town benefitting from a renowned shopping centre, bars and a huge selection of restaurants, all beside the beautiful River Thames.

Going Underground

Reading on the London Underground map

Reading has recently been added to the official Transport for London (TFL), underground map, with the introduction of the Crossrail/Elizabeth line. This is a reflection of its close proximity and TFL running trains from Reading into London. Never has staying in Reading been a more attractive proposition, with easier than ever access to London and Heathrow via these superb transport links. Reading UK research recently found that 75% of millennials in South East UK would consider relocating to Reading for work.

Kings Road sits nicely on the Reading bus route, perfect for travelling to nearby workplaces, of which there are many. Reading has for years invested significantly into a strong public transport infrastructure, with buses having priority, exclusive lanes and routes, making them the choice of transport for many residents. In fact, Reading Buses is bucking the national trend with an increase in trips totalling 22,500,000 in 2019! (source:

Reading is a hub for business

Reading is a hub for business

Kings Road is a great entry point into Reading town centre, as a street buzzing and open for business, crammed full of growing ambitious companies, bars, restaurants and other shops. This is reflective of the many modern office initiatives, including the new prominent ‘White Building’ and the newly refurbished ‘Abbey Wharf’ complex on Kings Road. Reading is a highly productive centre, with ‘Centre for Cities’ finding Reading to be the third most productive city in the UK, with average productivity per person of £68,900!

Reading, a town with character, charm and an abundance of options

Reading has character in abundance

Situated by the River Thames, Reading offers an abundance of options to visitors, who it welcomes with open arms. According to Tripadvisor, Reading boasts a huge 485 restaurants, meaning you could eat at a different restaurant every day for a year and still have 120 restaurants you had not tried!

Kings Road boasts a fine selection of restaurants on its doorstep, many of which offer an exclusive discount of significant value to any of our House of Fisher guests staying at our Reading properties – 100 Kings Road, City Wall House or Stanshawe Court.

Reading BID

Reading Bid

Reading BID was approved and introduced in 2014 for an initial five-year contract. It was such a success that local businesses (who contribute to the scheme) voted by a landslide to approve the new scheme running from 2019 until 2024. The BID covers two main areas, recently including Kings Road and the Abbey ruins. Over the next five years, £557,000 will be invested in the promotion and support of Reading and its businesses.

Fastest Growing Economy to 2021

Reading is forecasted to be the fastest growing city/town in the UK with 2.3% Gross Value Added growth per year over the period 2018-2021 (source: EY’s UK Region and City Economic Forecast).

Reading has also been ranked among the top 25 European business cities of the future for foreign direct investment (source: European Cities of the Future Awards 2018/19)

100 Kings Road, Reading

100 Kings Road, Reading

House of Fisher, the Serviced Apartment industry leader within the Thames Valley, is proud of its Reading roots. Our head office is based in Theale, Reading and we operate close to 100 serviced apartments across Reading, including our flagship 100 Kings Road, Aparthotel.

Our Flagship Aparthotel, 100 Kings Road Reading is in a prime position on this influential road of Reading and offers a range of studio, one-, two- and three-bedroom serviced apartments. Guests benefit from weekly housekeeping, on-site 24/7 reception and guest services, on-site parking and gym (additional costs apply), air conditioning and much more. The property also offers common areas like the Guest Lounge and rooftop terrace.

If you have an accommodation requirement in the Thames Valley, click here to view our range of Serviced Apartments and Aparthotels or call our award-winning team on 01189 514151.

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